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Patient Experience Moments: D-H Patients Participate in Filming of TV Ad

Patient Experience Moments: D-H Patients Participate in Filming of TV Ad
Photo: Dr. Joanne Conroy, CEO and President, with D-H patients and caregivers on the set of the TV ad.

Twenty patients, their D-H care providers and other D-H support staff participated in the filming of a television commercial on the front lawn outside of the main DHMC entrance on Sept. 21, as part of a brand awareness campaign that will launch in October.

The TV ad featured these grateful patients and their families, along with the letters/comments that they’ve shared with D-H for the patient story displays. Susan Sullivan is one of those thankful patients who drove to DHMC with her husband, Jack, from Maine, so they could participate in the filming of the ad. The day spent at DHMC was even more poignant because it landed on the third anniversary of Susan’s heart attack, which caused her to become a D-H patient in the first place.

On Sept. 20, 2014, the Sullivans were at the New Hampshire Highland Games at Loon Mountain, when Susan went into cardiac arrest. She was airlifted to DHMC by DHART and was cared for by the ICU and Cardiology teams. September 21st is the first time Susan’s husband, Jack, walked in the doors of Dartmouth-Hitchcock to an unknown future. Susan’s thank you letter to D-H starts: “I want to thank you for giving me my life back to me. I would not be here if I had not received immediate and excellent care given upon my arrival via the DHART helicopter.” (See Susan’s letter, right)

The goal of the D-H brand campaign is to re-engage with the general public – with patients and non-patients – to showcase our compassionate care teams and dedicated staff, in addition to our exceptional clinical expertise and state-of-the-art technology.


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