“Connect with the CEO” Facebook Live Conversation to Highlight Journey to Dartmouth Health’s New Brand Identity

List of participants in Connect with the CEO

On Tuesday, April 12, 2022, Dartmouth-Hitchcock Health announced its new brand identity: Dartmouth Health. The journey to Dartmouth Health was a nearly-three-year strategic effort to reflect the breadth of the academic health system and celebrate the high-quality care it provide across the region, bolstered by world-class teaching and research that combine to make the system one of the best in the United States.

On Friday, April 15, at noon, Dartmouth Health CEO and president Joanne M. Conroy, MD, will present her next live “Connect with the CEO” conversation—the first since the transition to Dartmouth Health became official—on Facebook. This conversation will delve into the collaborative process that resulted in the Dartmouth Health rebrand and insight on what it took to launch a new brand for northern New England’s largest healthcare system.

Conroy will be joined by the following guests for her conversation:

  • Jennifer M. Gilkie, system vice president for communications and marketing, Dartmouth Health
  • Brad Scott, founding director, Applied Design Works, the firm contracted by Dartmouth Health to assist in its rebrand

Viewers will be able to ask questions using the comment feature in the live video. Questions can also be submitted in advance to: news@dartmouth-health.org. To tune in, visit the Dartmouth Health Facebook page at https://www.facebook.com/DartmouthHealth.

About Dartmouth Health

Dartmouth Health, New Hampshire’s only academic health system and largest private employer, serves patients across New England. Dartmouth Health provides access to more than 2,300 providers in nearly every area of medicine, delivering care at its flagship hospital, Dartmouth Hitchcock Medical Center (DHMC) in Lebanon, NH. Its network of hospitals, outpatient centers, clinics and home care facilities, spans a broad geographical area. Year after year, DHMC is named the #1 hospital in New Hampshire by U.S. News & World Report, and is consistently recognized for high performance in numerous clinical specialties and procedures. Dartmouth Health includes Dartmouth Cancer Center, northern New England’s only National Cancer Institute-designated Comprehensive Cancer Centers and one of less than than 60 total nationally; Dartmouth Health Children’s, which includes the state’s only children’s hospital (Children’s Hospital at DHMC/CHaD) and more than 20 locations around the region; eight member hospitals in Lebanon, Keene, Claremont, Hampstead, and New London, NH, and Windsor and Bennington, VT; Dartmouth Health Home Care; Dartmouth Health Connected Care Center for Telehealth, serving patients as far away as Texas; and more than 30 primary and multi-specialty clinics across New Hampshire and Vermont. Through its partnership with Dartmouth College, Dartmouth’s Geisel School of Medicine and the White River Junction VA Medical Center, Dartmouth Health trains nearly 400 medical residents and fellows annually and performs cutting-edge research and clinical trials with international impact. Dartmouth Health and its more than 16,000 employees are committed to serving the healthcare needs of everyone in the communities it serves and to providing every patient with exceptional, state-of-the-art, personalized care. Learn more at dartmouth-health.org.