CME and CNE Marketing Services

The Center for Learning and Professional Development's CME and CNE offices offer several marketing services to aid in promoting Dartmouth Health accredited activities. These services include compiling targeted mailing lists (from the CME/CNE database), creating an e-mail campaign and posting website course listings.

Below is a summary of each of our services offered. For more information please contact us.

Flyer templates

The CME/CNE office provides a flyer template in Microsoft Word that can be utilized by event coordinators to create marketing flyers.

Targeted mailing lists

Mailing lists pulled from the CME/CNE database can be requested by completing the Mailing List Request Form. Please note that information sent to the U.S. hospitals list will be directed to a department or an employee title, not to a specific person. Please consider whether this is an effective method for your individual marketing needs before completing this request. A targeted mailing list will then be generated from the CME/CNE database, based on the criteria provided in the Mailing List Request Form.

E-mail Marketing

Image
A sample CLPD email blast

Based on the event information submitted and the Mailing List Request form, an e-mail will be produced and distributed to addresses in the CME/CNE database.

There is a standard e-mail template, with customizable images that adheres to the CME/CNE office branding standards.

Our E-mail Privacy Policy

Marketing maintains an opt-in list of e-mail addresses for medical professionals who have specifically requested to receive e-mails about our educational offering. Since our e-mail campaigns are opt-in only, we can not send to outside e-mail lists. To respect the privacy of our users, we don't share our e-mail database with others.

The CME/CNE marketing office abides by all aspects of the CAN-SPAM Act. Our e-mails comply by including:
  • A valid header
  • A straightforward subject line
  • An unsubscribe link, where addresses are immediately removed
  • Our physical address, so we may be contacted with any questions or issues
  • Opt-in only addresses

Website course listing

The Marketing office will list your CME/CNE accredited activity on our Educational Events website. The date and activity title will be displayed to draw in more attendees.